Nic China

The Baltimore Startup 5: Volume III

The Need-To-Know Startups In Charm City

Back for round three of The Baltimore Startup 5.

Every few weeks, I’m giving you a bit of my perspective on who’s doing innovative & groundbreaking stuff in the Baltimore startup world.

The Startup 5 consists of 5 amazing young Baltimore area businesses that you should know about, if you don’t already.

So here goes, the third group of companies that made the cut in The Baltimore Startup 5.


In just a few short years, Co-Founders Esther Collinetti and Rick Zambrano have turned Baltimore's first cycle studio into so much more than a fitness hub. REV is a community. 

I recently had the opportunity to get to know Esther through a mutual friend who mentioned that she was someone I NEEDED to meet in the Baltimore Fitness Startup Community. Esther blew me away--her drive and passion for her business and the culture she has created around it emanates from her. 

REV's mission reads: "REV Cycle Studio will inspire courage and help others build healthier and happier lives by providing the best indoor cycling experience in the world. We believe fitness is love made visible."

After experiencing the Friday 6AM class with Esther first hand, I can attest that REV Cycle Studio is holding to their mission. I was pushed beyond my physical limits by an incredible leader who was able to create a bond between every cyclist in the room. The core of this business is at the core of its product.

 Think you can handle it? Sign up for your first class!

Check out our podcast with Esther.



As the wave of craft beer popularity continues to build, Jailbreak has come out of nowhere and in just 2 short years has built a beautiful facility and launched several popular (and a few awesomely creative) craft beers.

Co-Founders Justin Bonner and Kasey Turner were our gracious beer sponsors for the February Startup Soiree event...the night I was introduced to their Double IPA, aptly named "Big Punisher". I can proudly say I have been "Big Punished" (drunk off Big Punisher) several times since that night.

All jokes aside, these guys are on to something. They are growing rapidly and they've found a nice niche with their 150 person capacity in-house Taproom. Even better, all the local food trucks flock to be sure to check them out. They're just a short drive from Baltimore, located in Laurel, MD.

This says it all: "Jailbreak is a freedom expression. Beginning in 2013 and becoming fully operational in 2014, our artfully crafted beer is meant to be an escape from whatever drama is present in your life. We are made up of professionals from various industries all brought together by the common desire to make something different and do something with our lives that has more purpose."

I can get on board with that.

Make Tribe

MAKE TRIBE founder Jessica D'Argenio Waller has found great success in bringing makers and creatives together by hosting a series of workshops where craft and conversation collide.

Jess has given MAKE TRIBE a voice, aligning with some of Baltimore's most refined brands and attracting a very cultured client base -- or should I say fan base! These expert-led skill sessions have ranged from topics such as bitters making to floral arranging to butchery to bookbinding!

This "maker movement" is growing fast, so get on board! The upcoming workshop on 5/28/15 featuring Michelle of Make/Do will teach the basics of pantry beauty: making simple and natural skincare products in your kitchen. Mix up coffee scrubs, oatmeal masks and learn more about making do with what you've got. 

Join the Tribe...check out the next MAKE TRIBE event.

And be sure to give our podcast with Jess a listen!



Over the past couple years I've had the pleasure of getting to know Chris Schafer, founder of Christopher Schafer Clothier, and Seth Schafer, his son and partner in crime. 

Tailors by day, musicians and skaters by night, these two dudes have carved out a serious niche. With just a small team of two and a super-loyal client base, Christopher Schafer Clothier specializes in capitalizing on relationships. Their old school mentality coupled with their new school approach will continue to drive their success.

When I first met the Schafers, their team was larger, but less focused and without a common goal. Since trimming their team down to just family, their company has really taken off and they don't show any signs of slowing down. 

I rarely wear a suit, but I can proudly say that I sport a custom CSC suit whenever I need to step my game up.

These are the best custom suits in Baltimore. 


Hersh's co-founders, Josh and Stephanie Hershkovitz describe themselves as "a couple of pizza-loving piglet siblings who love to feed people and liquor ‘em up as much as we love to eat and drink ourselves."

After getting to meet Stephanie, I can say that her I'm-not-afraid-to-fail attitude along with Josh's culinary wizardry is what drives this hip South Baltimore spot to always stay ahead of the curve. They stick to their guns. They're authentic. The look and feel of the restaurant is cozy and inviting. A great place to get drunk and laugh.

Like the others on this list, Hersh's has built a powerful brand in a short amount of time. It's been great to see it become a household name in SoBo. The local food scene could use more place like this, places that aren't just about the image or the location or the money, but focus on the most important things, like people, pizza and drinks!


I love you Charm City.

Follow Nicolas China on Twitter @Nico_C7.

Nic is co-founder and owner of Pixilated (@PixilatedPhoto) &Startup Soiree (@StartupSoiree).


The Baltimore Startup 5: Volume II

Nic China Baltimore Startup 5

The Need-To-Know Startups In Charm City

Back for round two of The Baltimore Startup 5.

Every other week over a 10 week period, I’m giving you a bit of my perspective on who’s doing innovative & groundbreaking stuff in the Baltimore startup world.

The bi-weekly Startup 5 consists of 5 amazing young Baltimore area businesses that you should know about, if you don’t already.

So here goes, the second group of companies that made the cut in The Baltimore Startup 5.

NewsUp Baltimore Startup


NewsUp was founded by Andrew Schuster and Coleman Anderson in 2012. Their founding premise was to make keeping up with the news just as fun as playing games. 

So what happens when you cross-breed the two ideas of keeping up with the news and playing games? You get NewsUp, a trivia game for informed people in the form of an online platform to "play the news".

NewsUp is designed to make it fun to keep up with your favorite topics and challenge your knowledge of current events. All of the questions are fact-checked to maintain the highest quality of content, while their goal is to provide you with a ridiculously fun, yet thought provoking experience. 

NewsUp has done a great job of making current events fun, but in my opinion the underlying value is the in the format. Their trivia style multiple choice questions are fact based, removing bias and provoking retention to memory, more so than any news article or TV story.

So pop on over to and try your hand!

InceptionPad Tan Lu Startup Baltimore


Founded in 2011, InceptionPad provides cost effective and scalable design and development services for mobile applications and custom websites. 

The InceptionPad website states, "We are proud to deliver beautiful web and mobile apps that iterate your vision to perfection and surpass your expectations at a fraction of the cost and delivery time. Let us brainstorm with you on requirements and design, and build you a technical team carefully selected from hundreds of developers who live to code." 

Yes, you read the second part of that right, but I'll reiterate: "build you a technical team carefully selected from hundreds of developers".

This is what sets InceptionPad apart from the others, their business structure and their highly targeted technical approach.

Founder and  CEO Tan Lu has built his executive team and project management team in Baltimore, but has teamed up with Beijing University of Post and Telecomunication (considered to be the "MIT of China") to put together a robust team of up to 300 graduate student developers. 

This large pool of young talented developers makes InceptionPad extremely agile. They can cherry pick for specific skills, put together small teams and large teams, and work within any timeline. Whether you need a team of 5 for 3 months or a team of 10 for a year, InceptionPad has your project covered. 

So when you come up with the next great app idea, InceptionPad will help you bring it to life! 

Intrinsic Events Baltimore Startup


For those of you who may already read the Startup Soiree blog, you're well aware of Intrinsic Events. Co-founders of Intrinsic, Jessica Gignac and Rachel Robinson are also partners of mine in the Startup Soiree movement and fellow Baltimore entrepreneurs. Knowing that these movers and shakers are focused on helping develop the Baltimore Startup landscape, I would be remiss to leave them off this list.

Intrinsic Events is a full service event management company, whose multi-faceted team covers everything from weddings to destination management to corporate events and conventions. 

After honing their skills as event planners working for a large corporation, Jessica and Rachel took the plunge and went out on their own to create an Events Empire. With a solid base of know-how and --you guessed it -- intrinsic motivation, this company is growing fast and picking up steam. 

Whether you are looking for quantifiable ROI for the trade show you are putting on, or just looking to throw a blowout party, Intrinsic Events is your best ally.

Baltimore Rex News Startup


Baltimore Rex was founded in 2014 by Daric Snyder and is rapidly catching fire. Its focus is creating local news and content apps, tools, and services that put the needs of a mobile/digital audience first.

The first product that Daric has rolled out is Daily Draft – a weekday email delivering the most important, interesting news in Baltimore. As a subscriber for the last several months, I can honestly say that Baltimore Rex has kept me more in-the-know with local news than ever before. 

For the entrepreneur, or really anyone with a busy, "on-the-go" schedule, Baltimore Rex is the perfect way to consume daily news in under two minutes. It is easy to scan, easy to share, and best of all? It's ad free!

Baltimore Rex aims to "declare war on lousy online advertising on local media sites" There are a lot of unmet needs, unheard voices, and unsolved problems in local media worth chasing after, especially in Baltimore.

Daric plans to roll out more products in support of his Daily Draft in the near future, so stay tuned! For now, go subscribe to the Baltimore Rex weekday email. You won't regret it.

Flyboost Chris Riddle Baltimore Startup


Flyboost was founded by Chris Riddle and Nick Cuttonaro in 2014. It is a tool for DJs, venues, and entertainment professionals to integrate the power of social media at parties, promotions, and events in real-time.

The Flyboost platform formats social media content for display on any TV or screen.  By using a designated #hashtag, people can see themselves on TV -- and everyone loves to be in the spotlight and have their moment of fame!

Co-founder Chris Riddle says: "Since Flyboost can add real value to any business, our goal is to have our technology running in as many places as possible, including bars, restaurants, nightclubs, hotels, weddings, and trade shows."  

Flyboost also plans to offer a fully managed event service for clients who would prefer to take a more "hands-off" approach but still want to use this cutting-edge social technology.

This is a product that you really have to see to get a feel for, so check this out: Video of Flyboost in action! 

I love you Charm City.

Follow Nicolas China on Twitter @Nico_C7.

Nic is co-founder and owner of Pixilated (@PixilatedPhoto) &Startup Soiree (@StartupSoiree).

The Baltimore Startup 5: Volume I

Baltimore Startup Nicolas China

The Need-To-Know Startups In Charm City

I’d like to introduce my new series on the Startup Soiree blog: The Baltimore Startup 5.

Every other week for the next 10 weeks, I’m going to give you a bit of my perspective on who’s doing innovative & groundbreaking stuff in the Baltimore startup world.

The bi-weekly Startup 5 will consist of 5 amazing young Baltimore area businesses that you should know about, if you don’t already.

So without further adieu, I’d like to announce the first group of companies that made the cut in The Baltimore Startup 5.


Chris Sachse Horsetail Technologies

Horsetail Technologies

Horsetail Technologies provides IT services and support for credit unions. This Federal Hill based company has chosen Baltimore as its home, but manages clients all across the nation.

Co-founder and CEO Chris Sachse is a leader in the credit union tech niche and speaks to the credit union community on a number of topics; from innovation to operational efficiency to security and digital marketing strategies.

In addition to his passion for the credit union movement, Chris has a vision to help evolve the Baltimore entrepreneurial community through innovation and technology.


Mozell Films Baltimore Startup Lee Morton

Mozell Films

Mozell Films is a Baltimore based film-making company driven by adventure and designed to enthrall. 

With a knack for storytelling, Creative Director & Lead Explorer Lee Morton founded the company paralleling his successful wedding film business, Clickspark.

Lee named his company “Mozell” after his grandmother, who embodied the values of his vision. Lee’s grandmother represented hospitality, authenticity and work ethic. She instilled in him, and thus his company, the values of resourcefulness, perfectionism, love and leadership.

Gundalow Juice

Gundalow Juice is the first cold-pressed juice wholesaler in Maryland.

Although only in the “juice game” at the moment, founder & CEO Dana Sicko has a vision for Gundalow to provide convenient, healthy and great tasting foods and drinks that fuel ambition. 

Dana sees Baltimore as a permanent home for Gundalow and views it as a place rich with opportunity. The product has been received incredibly well in its short existence and Baltimore is lucky to have Gundalow as a part of its startup ecosystem.


Treason Toting Co.

Treason Toting Co. creates quality toting goods, accessories, and lifestyle products right here in Maryland. They “create things we need and hope you love.”

Co-founders Jason Bass & Aaron Jones have found a way to seamlessly blend style, craftsmanship, and utility. Their true vision lies in the power of their brand, and what it stands for. Their mantra is “Bury Your Worries, Carry Your Stories”.

Keep an eye on Treason Toting Co., as they take their brand to the next level.


Yet Analytics Margaret Roth

Yet Analytics

Yet Analytics is a Baltimore based tech startup that is focused on “improving human capital through big data analytics.”

Founded in 2014 by Shelly Blake-Plock, Margaret Roth & Rose Burt, these Bmore enthusiasts have created a data analysis platform that aggregates, connects, visualizes and analyzes data from any source in real-time. Yet’s B2B solution creates the opportunity for companies to effectively measure employee training, efficiency and effectiveness.

Yet Analytics is making big data easy to understand. The opportunities are endless!

Be sure to keep the pulse of these 5 Baltimore startups. Big things are on the horizon!

I love you Charm City.

Follow Nicolas China on Twitter @Nico_C7.

Nic is co-founder and owner of Pixilated (@PixilatedPhoto) &Startup Soiree (@StartupSoiree).

The Startup Scene is the New Wild West. Be a gunslinger.

The Art Of Bartering While Bootstrapping

Nicolas China Baltimore Startup Founder

The Art of Bartering While Bootstrapping: Startup On A Shoestring - Part 6 of 6

Be A Gunslinger.

When you’re building a business, especially bootstrapping and doing it for the first time, plan to fly by the seat of your pants every once in a while. Things move fast, agility is key, and the one who masters his or her resources most efficiently perseveres.

About three years ago, I co-founded a company called Pixilated. Pixilated provides photo booth services for events; weddings, corporate, bar/bat mitzvahs, birthday parties, trade shows, conferences, etc. We built and configured our own equipment to create the most refined, efficient photo booth services company on the east coast.

Without diving too deep into the technical side of the business, allow me to divulge the situation in which Pixilated was launched. We were attempting to build and systemize a highly technical, labor-intensive, trend-driven business with intentions to grow nationally by way of franchise or some other similar turn-key format.

We launched at the end of 2011, while the economy floundered. We were not a necessity at any event; at least not as essential as a caterer, DJ or band, venue…you get the point. We were simply an add-on, an accessory...a photo booth. People weren’t spending money.

Startup Soiree Pixilated Photo Booth

But guess what!? We killed it. We killed it because we made the decision to not work for money, but for value. It was a new angle. A necessity.

Sure, our initial plan has changed course several times since day one, but we continually assess, and thus, continually grow.

Side note: Did I mention my wife was 5 months pregnant when we started the business? Or that my first son was a two month old when I quit my 9 to 5? Or that I had to sell my house to make ends meet when we had our second son only 15 months after the first? We were cash strapped and had a short runway.

It was during this period that I honed one of my greatest skills: the ability to barter.

Barter like it’s the fuckin’ Wild West

What value do you bring to the table? Do people want your services? Do they need your product?

Trading products or services, in some ways is actually better than buying and selling, especially in the early days of a cash-strapped startup. Here are the four reasons why:

  1. Exposure – When you barter, it’s a two-way transaction. It’s a buy and a sale at the same time, assuring your product is alive on the street, or that your service is in action and on display.
  2. Practice – When people are trading, the agreement tends to be a lot more loose than when people are buying or selling. This lax nature lends itself well to trying out new methods, new technology, training employees, etc.
  3. Testing – What a great opportunity for proof of concept, right? Rather than have someone pay for the next big “flop”, a barter agreement for something of lesser value (or even a donation) will relieve the pressure and let you fail quick and move on.
  4. Value – You might have something that people are willing to trade big ticket items for. Test the waters…figure out what your true value is. It may be more than you think.

Assess What You Have. Assess What You Need. But most of All…

Know your COST!

Is it a product? Is it a service? What pain points do you relieve? What’s your value?

There are a lot of factors that play a part in bartering. Most of all, you need to know what your cost is. How much does your product cost to produce & deliver? Be sure to factor in the labor and materials necessary for your service.

What about your time? At the early stages, when you’re broke YOUR TIME is your proverbial “Ace in the hole.” As your business matures, the value of your time as founder/partner/CEO/what-have-you skyrockets and your time must be a factor.

In it’s infancy, your business needs you to add value without cost – so roll up your sleeves, Boss-man.


At Pixilated, we focused on trading with big brands for exposure at large events. We traded for ad space with publications both online and offline. We continue to donate our services to large charity events, and often are rewarded with sponsorship status and all that comes with it. We’ve bartered with small bars and restaurants to test new photo booth software and equipment because it guaranteed us a sample audience on an “off-night”.

Interested in bartering with Pixilated? Get in touch!

Bartering Tip, Tricks, “Dos & Don’ts”

  • Know your worth, find the synergy, and equate value. Make sure the trade is fair, but also make sure the other party vibes with you. If you aren’t on the same page from the jump, this isn’t the right trade partner for you.
  • Don’t be cheap!
  • Close the loop. Be very clear about what you are giving and getting. Gray area leaves you vulnerable to be taken advantage of.
  • Let people know you are open to bartering. If you don’t ask, or put it out there, you may be missing opportunities!
  • Convert your trade partners to customers. What better way to demo a product or service? Make it so good that they keep coming back even after they’ve got nothing left to trade (except for $$$!)
  • Only barter with the real decision makers. Typically sales people and account execs are not good trade partners because it doesn’t directly affect their commission. Make sure they can “walk the walk” and deliver on their promises.


Please let me know your thoughts in the comments section below. Thanks! 

This article, The Startup Scene Is The New Wild West. Be A Gunslinger is the final part of my six part Startup On A Shoestring series. 

Part one, 5 Tips To Starting A Business On A Shoestring Budget can be found HERE.

Part two, Blood, Sweat and Tears can be found HERE.

Part three, Lean, Mean Cash Flow Machine can be found HERE.

Part four, Master Social FREE-dia can be found HERE.

Part five, Lean Startup Founders: The MacGyvers of Business can be found HERE.

For more tips, follow Nicolas China on Twitter @Nico_C7.

Nicolas China is co-founder and owner of Pixilated (@PixilatedPhoto) & Startup Soiree (@StartupSoiree).

Lean Startup Founders: The MacGyvers of Business

A Startup Entrepreneur's Guide To Resourcefulness

Nicolas China, Lean Startup Founders

A Startup Entrepreneur's Guide To Resourcefulness: Startup On A Shoestring - Part 5 of 6 


Back when I used to work a 9-to-5, I would obsess about quitting my job and going out on my own. The problem was I had no direction...and worst of all, I was absolutely paralyzed by the fear of failure. This fear was my worst enemy. It was producing excuses and causing me to procrastinate and ultimately stagnate. 

While I was at work, in between projects and during every bit of downtime I could find, I'd read business books, I'd fill up notebooks with off-the-wall ideas and rudimentary business plans, but most of all I would DAYDREAM. I would dream about the life I wanted to lead...a life filled with freedom and creative opportunities.

Every evening I would come home from work and "talk the talk" about my next great business idea. And then every morning I wouldn't "walk the walk". I'd go back to work just as I had done the day before.

I felt my creative edge start to dwindle, my confidence sunk and my freedom felt dictated. I became depressed. It sucked.


My girlfriend at the time (now my beautiful wife!) said this to me. It was something I knew, something I felt, something I thought; but to finally hear someone else say it to me aloud, it felt different. It resonated like nothing before. These words echoed in my head...and finally woke me up.

I realized that my fears weren't actually rooted in my abilities or self-confidence, but instead they were caused by what I thought I knew. I thought I needed money. I thought I needed connections. I thought I was too young. I thought no one would take me seriously. 

This realization was epic for me. I had made a final decision to take the plunge into entrepreneurship. There was no Plan I went all-in on Plan A.

Time to get my MacGyver on.

Day after day, month after month, I focused on all of the things that I thought I needed to start my own business. My "AHA" moment occurred when I realized that my focus should be on all of the things I already have: my resources.

So if you haven't ever seen the old TV show "MacGyver", I'm assuming you at least know who he is. For those of you who have never heard of MacGyver, please click the "X" in the upper corner of your web browser and stop reading...Just kidding! 

MacGyver is resourcefulness personified. The Swiss Army Knife of men. He can literally make a grenade out of a kitten and a paper clip.

Find your inner MacGyver.

What do you have at your disposal? What are your intangibles? Skills, talents, motives, driving forces?

What have you always been good at? How do other people view you? These are questions that you have to ask yourself if you decide to venture out on your own. If you can figure out what you are good at and what you struggle with, then you are on the right track to identifying your internal resources: your inner MacGyver.

Once you can recognize your skill set (and sometimes lack thereof), your direction becomes clearer. You can identify where you fit, where you don't, where you need help and where you can help others.

What (and who) do you have access to?

After figuring out where your skills and talents lie, it is also necessary to assess the external factors that can help. People, information, you name it.

First, look at family, friends and other existing's an easy and comfortable starting point. Who can help you? Who do you know that "walks the walk"? Seek them out and talk to them! 

One of the most important resources you can ever have is a sound mentor. If you can find these types of people within your existing network, it is an invaluable resource. Who better to talk to than someone who has already blazed their own trail!? 

Second, if you don't have anyone to help you in a certain area of expertise, think again. We all have access to a common friend named Google; effectively giving you the power to learn just about anything

Finally, with the ever-evolving world of technology, making the entrepreneurial leap is easier than ever before. Companies who are bootstrapping have a plethora of apps, tools and free services available that have never existed before. 

Here is a bonus list of my 5 Favorite FREE Productivity Apps

  1. Google Drive - Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more. Easy for teams to share files and store in one place.
  2. Tiny Scan - A mobile PDF scanner for documents, photos and more. No need to buy an expensive, clunky scanner anymore!
  3. Evernote - A digital workspace to store and share notes, ideas, photos and more. It is a great app for brainstorming and ideas sessions.
  4. Dashboard - Have your Google Analytics key performance indicators all on one screen. It is a really effective way to keep the pulse of your company website without an insane amount of data.
  5. Buffer - A great tool for preparing, scheduling and tracking your social media. Integrated with most of the major platforms including Facebook, Twitter and LinkedIn. Set it and forget it (just like those old rotisserie ovens!). Then look back and see how your posts perform. Tweak, optimize, repeat!


"The competitive flair that built our country--entrepreneurship--is one of the most undersold resources that we have as a nation." -Kevin Plank, Under Armour


Please let me know your thoughts in the comments section below. Thanks! 


This article, Lean Startup Founders: The MacGyvers of Business is part five of my six part Startup On A Shoestring series. 

Part one, 5 Tips To Starting A Business On A Shoestring Budget can be found HERE.

Part two, Blood, Sweat and Tears can be found HERE.

Part three, Lean, Mean Cash Flow Machine can be found HERE.

Part four, Master Social FREE-dia can be found HERE.

Part six, The Startup Scene Is The New Wild West. Be A Gunslinger can be found HERE.

For more tips, follow Nicolas China on Twitter @Nico_C7.

Nicolas China is co-founder and owner of Pixilated (@PixilatedPhoto) & Startup Soiree (@StartupSoiree).

5 Tips To Starting A Business On A Shoestring Budget

Nic China

Startup On A Shoestring - Part 1 of 6

The Art of Bootstrapping: Own Everything. Owe Nothing.

Are you trying to launch the next big thing? Think you can’t afford it? You’re probably wrong. You just haven’t learned how to bootstrap yet.  

Bootstrapping your business simply means financing your company’s implementation and growth without the assistance of others.

It’s not easy, but there are 2 major advantages. It allows you to keep full control of your startup, and keeps you out of debt from day one. Bootstrapping is one of the cornerstones of The American Dream.

Master the art of bootstrapping and you’ll rely on no one. Trust me, I’ve done it.

So here we go…let’s do this thing on the cheap!

Tip #1: Pour blood, sweat and tears into it.

If you want to thrive as an entrepreneur, you have to work your ass off. If you’ve heard it once, you’ve heard it a million times, but there’s a reason for that. It’s because it’s true! Ask any successful founder and they will tell you that drive and persistence are essential to your startup’s success.

Whether you’ve got $100 or $100,000, without good ol’ fashion hard work, you’ll never make it. So get to the grind!

Tip #2: Turn your company into a lean, mean cash flow machine.

When you’re bootstrapping, there’s no room for “fluff”. Every cent is precious, so make sure you spend wisely. Plan accordingly and figure out exactly what your necessary expenses are; then cut everything else.

Your team needs to be lean too. At the early stages, the most effective teams are made up of individuals capable of wearing multiple hats. Always adapt and never stop tweaking.  


Tip #3: Become a master of social free-dia.

Social media is King…at least for now. So don’t miss out! It’s a great way to build a reputation, create a following, and test ideas before bringing them to fruition.

The possibilities are endless…but here are just a few ideas:

  • Crowd source feedback on Facebook to avoid costly mistakes and potential “flops”.
  • Convert client testimonials into tweets.
  • Build relevant pin boards that link to your robust blog content.
  • Instagram industry specific memes.

Tip #4: Stay clever with your resources.

What do you already have at your disposal? Probably more than you even realize.

Your cousin is a graphic designer? Free logo. Your old roommate is a CPA? Free tax prep. Your neighbor has a pickup truck? Free fleet. You get the point. We all have access to different people, assets and skills. No matter what yours are, be sure to utilize and maximize!

On another note, the amount of free technology, apps and other web-based tools makes things easier than ever before. Need to figure out how to do something? Google it. The internet will bombard you with websites, videos, tools, information and the like. Soak it in!

Tip #5: Barter like it’s the fuckin’ Wild West.

What value do you bring to the table? Do people want your services? Do they need your product?  

If you need something, then find an angle and trade for it. If you have a product, skill or service at your disposal, use it to trade other businesses for their products, skills or services that you need. Make sure it works for both parties, but don’t be afraid to ask and offer.

You’d be surprised how many people are in your shoes and would rather trade than spend!

Go ahead! Pick yourself up by your bootstraps and get started!


 Please let me know your thoughts in the comments section below. Thanks! 

This article is part one of my six part Startup On A Shoestring series. 

Part 2, Blood, Sweat and Tears can be found HERE.

Part 3, Lean, Mean Cash Flow Machine can be found HERE.

Part 4, Master Social FREE-dia can be found HERE.

Part 5, Lean Startup Founders: The MacGyvers of Business can be found HERE.

Part 6, The Startup Scene Is The New Wild West. Be A Gunslinger can be found HERE.

For more tips, follow Nicolas China on Twitter @Nico_C7.

Nicolas China is co-founder of Pixilated (@PixilatedPhoto) & Startup Soiree (@StartUpSoiree).

If you liked this article, try this one: Top 10 Tips For Startups