Ideation: Entrepreneurial Gold
I thought I'd start this blog off by talking about how you engineer yourself into a place that's different from where you currently are. Or maybe I should say how I go about it. How do we actively choose to create a watershed moment, a dramatic change, a moving towards our ideal self?
The ideal is to start with intention. A more thorough thinking through of what the goal actually is. There's absolutely a series of steps that I take myself through to ensure that I successfully end up where I've set out to go. More importantly, that I accomplish my goals along the way.
I can't stress enough how important it is to actually do the hard work. It doesn't matter who it is that you want to be, or what it is that you want to do. It's important to have the right insight and the right tools and skills at your disposal to make you successful in your pursuits.
Whether we'd like to admit it or not success comes at the hands of being a good practitioner. Whether your desire is to communicate with people as an Influencer, tell a story that promotes truth as a journalist, or become a web marketer, the basic access for those roles is by becoming an expert practitioner of your craft. Whatever that may be.
Entrepreneurship is sexy; don't get me wrong this dude looks so good and smoldering in the mirror some days. Put on the flippity flip, this shit is also a whole lotta hard work and there are tons of times where things are not sexy, not one bit. I mean who the fuck thinks a Facebook Ad Group is sexy? I don’t, but I rock that shit.
I find that day in and day out I try to spend more time focusing on the fundamentals of my craft. Whether that's via blogging or advanced advertising techniques, trying to figure out new ways to grow my list or drive traffic to my offers it's always, always in the forefront of my mind. The more skills I master in the pursuit of success for my businesses, the more of a businessman I become.
Once you get your fundamentals in place the next most important thing is to put together a plan. When I say a plan I don't mean something loosely sketched out on the back of a napkin. I mean a serious hard-hitting plan that tells you step-by-step what you intend to accomplish and how you're going to do so.
The thing that makes having a plan so valuable is that as entrepreneurs we’re often willing to jump in line for the bucket brigade and start throwing buckets of water on the fire without necessarily realizing the most valuable place to apply our efforts. We take Action ya know, so sue us :)
Violent thrashing is great in the early days; it's important to get the ideas out; push the ones that aren't going to survive down to the bottom, let the other one soar! But... there comes a point in time when that will no longer be the best fit for your business. That my friend is the point in time when you turn to your plan.
A System To Put In Place
Once you've developed a plan it's time to test your hypothesis. There's no easy way around putting a system in to place to produce the best results for your project. Unfortunately, it's a long and tedious process of applying ideas, seeing how they perform and then adjusting. Don't get me wrong there's prosperity on the other side of it, you just have to get in the trenches first.
You'll most likely go through a few iterations of your system before you find something worth trying on a larger scale. Often times we assume that our first hunch is the best hunch but that’s not the case. Don't be afraid to try something and fuck it up and try something else again. The route of perseverance is really the key here.
Applying A Focused Pressure Test
Once you have a system in place it doesn't necessarily mean it's going to stay your system forever; or that It's going to be your system for the time being. The thing about systems that are designed to perform a specific objective is that if they don't perform that objective well enough we fire them. No sympathy.
One of the best ways to find out if your system will actually stand the test is to perform a test at high-pressure. That's right, once you get an idea of how things are going to work, and you know that from the beginning to end it actually transitions through, the next step in your journey is to apply pressure and see how it holds up. #Cringe.
If you can scale the volume of the system that you're trying to test and it performs well in small and large capacity then you've got a winning recipe; now it's time to hit the afterburners.
Scaling Your System
Scaling the system that you've built is where all the real fun comes in because you've already proven your idea is good and you've developed a way to bring it to fruition on a larger scale in a manageable system. The fun comes when we get to apply a greater effort and it compounds, giving greater results. This is where all the hard work pays off.
Now you can take your system and begin to scale it by changing out minor variables to have that system apply to more than one persona or demographic that you've identified as a vertical for your business. Quite simply this is the application of multiplicity across a proven idea that more importantly has proven return as you invest more of your energy.
When the energy you invest in a project starts to return to you in multiples the value of proofing your idea and taking the time to understand your product in the beginning will be obvious. Then, you do it again. And again. And again.....
So, how do you proof your ideas? Leave me a note in the comments below! I'm looking for a few great practitioners profile in the coming weeks.
Until next time.....
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