Blood, Sweat and Tears

Nicolas China

Blood, Sweat and Tears: Startup On A Shoestring - Part 2 of 6

For your startup business to survive, you need to give it everything you’ve got.  Let me reiterate… Everything. You've. Got.

My first and most important tip in 5 Tips To Starting A Business On A Shoestring Budget is:  “Pour blood, sweat and tears into it.”

Starting a business can be daunting and isn’t for the faint of heart, but if you can muster up the courage to dive in to entrepreneurship, you’d better do so head first! And if you’re bootstrapping, you’re business will not survive without blood, sweat and tears.

Blood is thicker than water.

Your support system is integral throughout the life of your business, but it’s completely essential for survival in the early stages of launching your business. Whether it’s your family or a tight-knit group of friends, make sure everyone is on board.

Let them know your goals. Talk about your aspirations and ideas. The people who love you are the ones who will support you. They’ll have your back through thick and thin. These people want you to succeed as much as you do (or in my Mom’s case, even more!)


Most importantly, your close friends and family will give you a sounding board. So if you have a strong support system in place already, heed their advice! It will help you “see the forest for the trees”.

No goal was ever met without a little sweat.

This one seems a little obvious, but I’ll say it nonetheless. Without action and effort, nothing will happen! Acting with a purpose and giving your business 100% effort all the time is not easy, but it is crucial. 

Entrepreneur Mark Cuban says, “Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don’t do it.”

Not only will constant action and effort propel your startup, you’ll also find that you’ll gain irreplaceable experience along the way. Learn the game, practice the game, and then master the game. Never quit.

A tear is made up of 1% water and 99% feelings.

Passion is immeasurable. It’s a feeling.  A fire that burns deep. 

Although you can’t quantify it, it is absolutely necessary. If you don’t love what you’re doing or the direction that you’re headed, stop now! Refocus. Figure out what motivates you and ride the wave.


For true success, you must love what you do. Not just what you do in business, but in totality.

Go ahead! Pour blood sweat and tears into it!


Please let me know your thoughts in the comments section below. Thanks!


This article, Blood, Sweat and Tears is part two of my six part Startup On A Shoestring series. 

Part one, 5 Tips To Starting A Business On A Shoestring Budget can be found HERE.

Part three, Lean, Mean Cash Flow Machine can be found HERE.

Part four, Master Social FREE-dia can be found HERE.

Part five, Lean Startup Founders: The MacGyvers of Business can be found HERE.

Part six, The Startup Scene Is The New Wild West. Be A Gunslinger can be found HERE.

For more tips, follow Nicolas China on Twitter @Nico_C7.

Nicolas China is Co-founder and owner of Pixilated (@PixilatedPhoto) & Startup Soiree (@StartupSoiree).